Founded in France by Dominique Mandonnaud in 1969, Sephora quickly acquired a reputation as a beauty expert.

By creating a model inspired by self-service, he has developed a sophisticated offer highlighting the best of beauty, while making it accessible to everyone.

Its avant-garde distribution model has revolutionized the shopping experience, making Sephora the beauty destination par excellence. With an unparalleled assortment of more than 250 brands and 16,000 products, it allows its customers to have access to both luxury brands and niche brands in stores where they are free to touch, feel and test them.

The brand is resolutely turned towards innovation with the Sephora Collection brand , which democratizes new beauty trends with an ever more cutting-edge range of products.

Its teams of expert consultants , true beauty professionals, provide, through their energy and enthusiasm, an exceptional service to better satisfy you and place you at the heart of beauty: make-up lessons, treatment advice, choice of a perfume, they will help you fully live your beauty experience!

Today, Sephora belongs to the Louis Vuitton Moët Hennessy group ( LVMH ), the largest luxury group in the world and is present in 34 countries, spread between Europe, the Middle East, America and Asia.
And since 1999, so that everyone can access the Sephora universe regardless of time or place, Sephora has also been available online with a portal of 17 online sales sites accessible in 10 different languages.